Certifications

> Certified Solution-Focused Coach

> Accredited Executive & Career Coach

> Senior Career Fellow with Nanyang Business School

About Chay Hong Leng

Chay Hong Leng is a Certified Solution-Focused Coach, Accredited Executive & Career Coach, Senior Career Fellow with the Nanyang Business School and a Consultant with the Wealth Management Institute.

He has been a Wealth Management and Private Banking Professional for more than 25 years with top-tiered Private Banks, providing bespoke solutions for the High and Ultra High Net Worth Clients. Prior to embarking on a coaching career, he was a Managing Director with a Global Private Bank.

In his corporate career, he has had the experience of formulating business, sales & performance strategies, managing teams of private bankers based locally and overseas. He is passionate about coaching, developing leaders and nurturing talents, especially for the next generation of leaders and newly appointed leaders too. 

As the Head of Marketing & Business Development for a Private Bank, he was instrumental in its marketing, communications, branding, intra-bank collaborations, client advocacy & service standards, partnerships management, philanthropy and also overseeing the offshore representative office operations.

Alongside his career, he is a volunteer with a Global Educational Youth Movement (Global NGO) for more than 30 years, involved with leadership, educational and community development. He has held several national leadership appointments and active both regionally and globally. Currently, he is on its Board as the World Treasurer of the Movement, Fellow of the Leadership Academy and Honorary Leader Trainer.

Testimonials

Chay’s coaching session has been instrumental in helping me overcome the anxieties of an upcoming promotion into an expanded role in a new business. As someone in my mid-career moving onto an expanded leadership role, the anticipation of whether I could manage the increased bandwidth and expectations left me anxious and de-motivated.

Questions such as could I continue to deliver strong results, make an impact from day-one, manage a large organization which spans across APAC were flooding my mind. The anxieties left me feeling less confident and unprepared for the role change.

The coaching sessions were casual conversations focused on helping me identify and articulate my strengths, leverage my past experiences, and focus firmly on my circle of influence. With the renewed ability to consolidate and focus, my mental state moved from a place of anxiety and nervousness to strength and excitement. I was then able to turn my past knowledge and observation of opportunities into a structured, executable, and scalable business framework.

However, most importantly the coaching sessions enabled me to focus on how I overcame previous challenges and leverage past successes to propel me forward. I can now say I am truly ready and excited to take on my new role. Through great empathy and a true heart for his client’s personal wellbeing and professional success, Chay was able to leverage his professional experience and personal maturity to help his clients leverage their personal strengths and experiences for sustainable success. His sessions will equip you with the tools necessary and mental agility to navigate and find success across different stages of your career.

I highly recommend Chay as a coach, especially for executives looking to bring their careers to the next level.”

- Country Director, Global Consumer

"I first spoke to Mr Chay in the midst of a confusing period and crossroads in my life. I was unsure of my personal and professional development, my career path and what I wanted to do with my life. It did not help that at that time, we were in lockdown. I was busy navigating the ‘new normal’ and the uncertainty of my life. While I worked with Mr Chay over the course of 6 months, I rediscovered my purpose and found clarity to my work and life.

Sessions with Mr Chay helped me learn about myself, my strengths, weaknesses and most of all understand what makes me tick. He was methodical in helping me build self- awareness, self-confidence and clarity. His sessions were well structured and organised, even when I would throw him ‘curveballs’. He was always available for a quick call to help diagnose the situation I was in. I remember once I was feeling stressed and overwhelmed, and he was there to bring me through it. Mr Chay always makes his coachees feel comfortable around him. No matter what the situation, I always feel that I can share almost anything with him. I trust his judgment of the situation and the advice he gives me. He is never prescriptive but always strives to guide his coachee towards finding the answers on their own.….

I will always be grateful for Mr Chay in helping me take my next step and helping me find my purpose."

- Founder & Client Director, Financial Services

"Working with Chay has been one of my most meaningful and transformative career decisions. Not too long ago, I decided to embark on this coaching journey with him. Being a seasoned banking professional, I was a sceptic in the beginning but today, I recommend virtually anyone to start this coaching journey with him.  Chay was dedicated to moving me forward more than anyone, even myself. I was humbled by how he sincerely cared about my cause. Our sessions led me to explore options I know I would never have thought up on our own. He never hesitated to spend extra time for me to deeply reflect, analyse and consider my unique needs, talents and aspirations. Additionally, we explored options and strategies to take my pursuit to the next level.  Every session was profound and valuable.

I’ve always left my sessions with Chay, feeling more positive and confident on how to move forward."
- Senior Banker & Team Head

"Hong Leng has been a remarkable career coach and a mentor. In the span of 3 months, Hong Leng has brought me through a structured journey of helping me appreciate myself, rediscover my values and strengths. More importantly, Hong Leng's coaching sessions have helped me (1) reaffirmed that I am a right fit for my current job (2) reframe how I can better leverage my strengths and weaknesses (3) believe in myself, leading to a better-than-expected performance review at my job. I highly recommend people who are junior in their career to seek Hong Leng's support."

- Regional Business Development (SME Credit)

"Hong Leng is a thinker with depth, and I like the fact that he is gentle, empathetic, always trying his best to listen to understand. He is not quick in wanting to just fix with a solution, he is patient; in my opinion, kind. He is clear in the paths that he offers to help me process, which helped me to be clear in the direction that I am moving. I am thankful to have him in this journey."

- Head, Brand & Digital Marketing

"I would also like to extend a special thank you to my dedicated career coach, Hong Leng Chay has been an invaluable guiding light on career advices ……. Your expertise, insights, and support have helped me navigate career choices and clarify my professional goals. Your mentorship has been instrumental in preparing me for the next phase of my career journey."

- Head & Global Industry Manager