Chai Lee Fong

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Principal Consultant

Chai Lee Fong is a seasoned HRD expert and transformative coach with a proven track record in empowering individuals and organizations to reach their full potential. Through strategic training, insightful consulting, and personalized coaching, she drives exceptional performance and lasting change.

Certifications

> Certified Extraordinary Leader, Extraordinary Coach and Leadership Lever Trainer (Zenger Folkman)

> Certified Advance Behavioural, Career and People Development Consultant (Institute of Motivational Learning (IML), USA)

> Certified Stress Management Consultant (IML, USA)

> Certified Coach (International Coaching Federation)

> Certified Outdoor Experiential Trainer (Singapore Training and Development Association)

> The Leadership Challenge Certified Facilitator (Wiley, USA)

> Master of Social Science in Counselling (University of South Australia, Adelaide)

About Chai Lee Fong

Chai Lee Fong is an experienced a bilingual, experienced coach and training consultant.. She was the Regional Training Advisor of one of the largest insurance companies in this region. Besides training, she is also the co-counsellor of a local counselling centre.

Prior to her appointment with the insurance company, she was the Business Development Manager of the Singapore Training and Development Association (STADA). One of her major projects subsidised by the International Enterprise (IE) Singapore was to oversee a Human Resource Development market research project in Shanghai. Her job included recruitment of trainers within Singapore, Malaysia, and China, providing HRD consultancy services to clients, and designing of training programmes.

With over 20 years of experience in coaching, training, and development, she brings with her a wealth of knowledge and authentic, sincere insights in human resources development. She has coached and trained many in effective selling skills, communication skills, positive thinking, personal effectiveness, interpersonal relationships, teambuilding, supervisory management, organisational effectiveness and leadership, presentation skills, grooming, and customer service programmes.

Some of the clients she has served and trained are AIA Singapore, Bank of China, Bank of Singapore, Boehringer Ingelheim (Thailand, Malaysia, Singapore), Citibank, Crimson Logic, DHL ITS, Embraer Asia Pacific, Evonik (SEA), ExxonMobil, Great Eastern Financial Advisor (GEFA), Harley Davidson Singapore, HSBC, INSEAD, Ministry of Law (Singapore), National Computer System (NCS), NTUC Club, Outbound Singapore, Prudential Singapore, Singapore Police Force, Swarovski Singapore, Walton International Group (S), etc.

Besides graduating with a Bachelor of Commerce in Marketing with the University of Otago, New Zealand, she has also obtained a Master of Social Science in Counselling with the University of South Australia, Adelaide.

As a grass root leader, she values loyalty and justice. As an authentic servant, she assumes a few roles in the community. With Individualisation being her number 1 strength, she has the innate ability to see the strengths in others and help them by fanning into flame the gifts in them! Her clients call her, gypsy fortune-teller!

Testimonials

"Thank you Ian and Lee Fong for being here to coach and show me the reality and examples of real life and literature leadership skills which emotionally struck me to realize and the need to beef up to be a better leader."

— Stanley Poh (Lead Wells Site Supervisor, Shell Malaysia)

“Lee Fong is a key trainer for Leadership Challenge for Bank of Singapore, a flagship program for leaders within the Bank and is personally helmed by the CEO of our organization. She is well-versed with the leadership challenge principles as she is able to articulate the concepts and share the principles with the participants in a clear as well as easy to understand manner. She strives to provide us with good research resources to substantiate the leadership principal and is a dedicated trainer. These additional materials draw parallels to the ethos of the 10 behavioural statements and help to bring to life how these principles are applicable to our day to day leadership actions. A fun and engaging settings where participants connect with one another in a safe learning environment.”

- Stephenie Teo, Head, Learning & Development of Bank of Singapore

“Ms. Chai Lee Fong is an experienced leadership coach with deep wisdom and exceptional understanding of human nature. She quickly identifies the best collaboration methods for companies and trainees, ensuring the efficient and reliable implementation of courses. In her classes, Ms. Chai's extensive teaching experience allows her to effortlessly manage the flow and create an engaging learning atmosphere. She notices and appreciates each participant's strengths and weaknesses, guiding them toward self-reflection and better understanding of others.

Ms. Chai's deep understanding of people, genuine concern for business development, and ability to communicate and guide effectively are key factors in maximizing the impact of her courses. She possesses the qualities of both a psychologist and a business coach, helping participants and companies identify and address their challenges, leading to transformative personal growth.”

- Howard Fan, Hao, Deputy General Manager, Crimson Logic Dalian